There’s no denying to the fact that we are living in the era of marketing... wherever we find our TG, we’ll start advertising. To find captive audience is any advertiser’s dream... imagine tapping them, when they have nothing else to do. So, how about tapping them in elevators, while they are out for work. And Elevator News Network (ENN), an alternative media company, is first such company in India, which has introduced multimedia entertainment in the elevators.
